by Caroline | Mar 13, 2019 | Change Management, Leadership, SXSW
For 30 years, SXSW was the same week as spring break. You could set a calendar alert by it. And then, this year, Austin ISD and the University of Texas moved spring break to the week after SX. This is not a catastrophe, but it will probably create some traffic...
by Caroline | Feb 27, 2019 | Company Building, Data, Leadership, Research, ROI
According to an article published in the Wall Street Journal’s CMO Insights and Analysis section, over half of the companies in a recent survey invest in market research as part of their marketing budget. Why? Maybe because they know they’re going to waste a lot of...
by Caroline | Feb 13, 2019 | Coaching, Company Culture, Growth, Leadership, Managing Yourself
It’s Valentine’s Day so that means it’s time for our annual analogy about the similarities between businesses and personal relationships. Over the years, we have written about how hiring is like dating; how ending an employee relationship can be like breaking up; how...
by Caroline | Jan 30, 2019 | Firing, Leadership, Management
I was chatting with a business owner last week and the topic of sunk costs came up in the conversation. Sunk costs? In economic terms, these are costs that cannot be recovered. Like when you’ve already invested $1,000 in repairing a beloved car and find out...
by Caroline | Jan 16, 2019 | Adapt to Change, Company Culture, Leadership
Groundhog Day is right around the corner, which always reminds me of the movie with Bill Murray. I love that movie. In case you haven’t seen it—is that even possible? Groundhog Day is about a guy who keeps living the same day over and over again and eventually sees it...
